PRIVACY POLICY
Your privacy is very important to us. Accordingly, we have developed this Policy in order for you to understand how we collect, use, communicate and disclose and make use of personal information. The following outlines our privacy policy.

Before or at the time of collecting personal information, we will identify the purposes for which information is being collected.

We will collect and use personal information solely with the objective of fulfilling those purposes specified by us and for other compatible purposes, unless we obtain the consent of the individual concerned or as required by law.

We will only retain personal information as long as necessary for the fulfillment of those purposes.

We will collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned. Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date.

We will protect personal information by reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.

We will make readily available to customers information about our policies and practices relating to the management of personal information.

We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.

We use this information to understand your needs and provide you with a better service, and in particular for the following reasons:

· We may use the information to improve our products and services.
· We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.


Cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.


Why we collect your data?

By collecting your data, it allows us to understand what your needs and wants are, provide personalised content and match the most relevant adverts and services for you. It also allows us to provide targeted offers and services you may be interested to hear about.

1. Essential Cookies
These cookies are essential for the running of our websites. Without the use of these cookies parts of our websites would not function. For example our mobile site uses cookies to help us identify which of our readers are viewing the site on a mobile device.

2. Analytical Performance Cookies
We use these types of cookies to monitor our websites performance and how their users may use it. These cookies provide us with information that helps us provide better products to their users and also to identify any areas that may need maintenance.

3. Functional Cookies
Functional cookies are used to remember your preferences on our websites. This can be anything from remembering your city in a weather forecast or saving your username.

4. Third Party Cookies
We, and our advertisers/sponsors, may use cookies to provide tailored advertising to you which we believe are relevant to you.

Online behavioural advertising is a way of providing advertisements on the websites you visit and making them more relevant to your interests. This is done by grouping together shared interests based upon previous web browsing activity. Advertising is then displayed to you when you visit a website which matches these interests.

Behavioural advertising is based upon your web browsing activity over a period of time - so it's different to advertising you may see when you're looking for something online using a search engine (eg Google) or on the website you may be visiting at a particular time.

As an example, you may be doing research in order to buy a kitch utensil and read a number of different articles on a number of different websites. If a kitchen utensil manufacturer was part of an advertising network, they may think that you are interested in buying one of their products and serve you with one of their advertisements for one of their items.

It is possible that from reading these articles elsewhere, you would see this advert on one of our or on another website. We cannot control nor do we have access to any cookies placed on your computer by third party advertisers and sponsors.

We may also track IP addresses. An IP Address is a number that can identify an Internet Service Provider and country location. It cannot provide personal information.

With respect to cookies: We use cookies to record the number of unique visits our website receives, to measure general traffic patterns, and to personalize the site to your tastes. Most internet browsers are initially set up to accept cookies.

You can remove cookies by following directions provided in your internet browser's help file. Please note that removing or otherwise disabling cookies may reduce your ability to enjoy the full functionality of this website. For more information about cookies please visit http://www.allaboutcookies.org/cookies/.

To try and bring you offers that are of interest to you, we have relationships with other companies (Third Party Advertisers) that we allow to place ads on our Web pages. For further information on how they do this, consult the privacy policies of:

http://www.google.com/privacypolicy.html

These Third-Party Advertisers may use information (not including your name, address, email address or telephone number) about your visits to our web pages, other websites, and other forms of media in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.


Google Analytics

You can delete any of these cookies whenever you like.

Cookie names: 1) _utma 2) _utmb 3) _utmz

We use Google Analytics (just like other websites) which gather data about the user's activity to make their experience smoother and more efficient. They provide us with anonymous user statistics such as page views, how the user finds our website and to establish continued or new user sessions.

These cookies also help us to determine search engine traffic and navigation information. Find out more about Google Analytics and it's privacy policy, view the Google Analytics Overview page.

To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout


Cookie DIsplay

Cookie name: DisplayCookieMessage

This cookie is used to determine whether or not to display our cookie policy message. Our message will only be displayed once, after that this cookie is used to ensure the message does not display again unless the cookie is deleted from your browser.


Flash Cookies
When you use one of our websites that uses Macromedia Flash Player, a small Flash Cookie may be used. The purpose of using these cookies is to store your flash player preferences and enhance your browsing experience.

Flash Cookies are stored on your computer in a similar way to standard cookies, except they are stored in a different location. Due to this, it is not possible to block or manage Flash Cookies directly from your browser.

In order to manage or delete Flash Cookies, please visit Adobe's website, which provides full information here.


Web Beacons and URL tracking

As part of our email communications and website analyses, we may use web beacons and track URL's. Web beacons are electronic files that count users who access a website or page and can also allow us to see if a cookie has been activated. Web beacons on web pages or email communications allow us to see how successful an article may be or that an email message was successfully delivered and read.

Tracked URLs will count the amount of clicks on a web page. This allows us to edit the site according to the popularity of the articles you read. You can't decline web beacons, however by preventing cookies being used on your computer, you can prevent web beacons from tracking your activity.

Please be aware that if you disable cookies, many services on our websites will not be available to you, particularly those that contain personalised content.


Notifications and Updates

From time to time, we may make changes to the Privacy Policy. This may be in relation to changes in the law, best practice, changes in our services or treatment of your personal information.